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Cali Rose Co. is a planet-conscious community.

Our mission is to inform + inspire others to adopt more intentional, joyful + waste-conscious lifestyles.

We seek to create intentional community. We prioritize partnering with artists, brands, and companies that have robust give-back programs. We love to promote foundations that are doing the groundwork to support their local communities.


Who We Are…

Cali Rose Co. is a small ecosystem of planet-conscious brands.

From daily practice to community care, Cali Rose Co. intends to be a reliable resource when it comes to sharing tips, tricks and information that supports individuals on their journey to eco-conscious living.

We aim to enlighten others of our planetary duty, and how we can all be more environmentally oriented both inside + outside of our homes.

What We Do…

Through our ecosystem of brands, Cali Rose Co. is able to provide a multitude of modalities that guides communities towards holistic living.

Cali Rose Interiors: Our home décor consultations + services are dedicated to manifesting intentional + joy-filled spaces while promoting more eco-conscious lifestyles in our customers’ homes.

Cali Rose Studio: Our fabrication studio focuses on turning various second-hand materials into functional art and home decor. Through the studio you can commission custom home decor + art, sign up for workshops, and join the eARTh club for exclusive access to our UPcycle craft community!

Cali Rose Marketplace: Via our Marketplace customers can shop a variety of limited stock, eco-conscious* alternatives to common and luxury household goods.

*Side Note: though our hearts are in the right place, we may overlook things or make mistakes in sourcing our products. If you happen to see something we missed, please reach out and bring it to our attention! Join us in closing the loop.

Why We Do What We Do…

We are firm believers that living a comfortable + joyous life is a birthright, and we understand that there are many factors that contribute to one’s joy.

As space cultivators, we want to remind people that their space is theirs. We encourage others to take charge of their world. By reminding people to vote with their dollar, we hope to empower them to intentionally fill the spaces that surround them with objects that have positive impacts on their spiritual, mental and physical well-being.

We believe in the necessity for a globally reduced waste, consumption + carbon footprint. We demand a change.

Majority of pollutants today come from the malpractice of large corporations that have little to no repercussions for their actions. The most notable items currently devastating environments is excess consumer waste. Items like clothes, accessories, home goods and electronics are harming our planet and local communities daily. By enlightening our community through… offering a variety of UPcycled + sustainably sourced alternatives to common daily needs + unique household objects (via Cali Rose Marketplace), we hope to be able to provide customers with a worry-free opportunity to shop intentionally.


Beginning Summer 2025, 11% of the Marketplace’s profits will be donated to our ‘Leave It Better Than You Found It’ Mutual Aid Effort. For every $1000 we reach in monthly profits we will donate $110 to mutual aid efforts. Dedicating a percentage of our profits allows us to pour directly into the communities around us, while simultaneously reducing the gap between the overproduction of waste + zero waste. Join us in ‘Closing the Loop’ today! 🌎

Visit our Donations Portal for Causes to Support Today!

Reduce. Reuse. UPcycle.

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Meet Our Founder…

This is Jaz McBride

She is the creator + founder of Cali Rose Co. LLC.

Jaz, an Atlanta Native, has always been inspired by the “City in a Forest” she was raised in. Nurtured by the nature that surrounded her (and her favorite fur pals, Cali + Piper Rose), Jaz established Cali Rose Co. to share all of her crafts + discoveries on her journey to ‘closing the loop’.